Ikea Brand Management 101 – Look after your staff

Dave HenshallCSR

The man who wants to turn Ikeas pleasant well groomed image on its head is Johan Stenebo. Stenebo, who has working at Ikea more than 20 years, left the company nine months ago after disputes with the management. Now he has written a tell-all book, “Sanningen om Ikea” (“The Truth About Ikea”), that has attracted much attention in Sweden. In … Read More

Procurement’s Golden Triangle for Strategic Impact

Dave HenshallInfluence, Innovation, Process, Strategy

Introduction Increasingly, organizations see Supply Management as a core ‘must get right’ competency. In leading organizations around the world supply management is beginning to take an active role in product innovation and brand management, which require the critical skills incorporated into procurement’s golden triangle. These organizations realize that a large part of their relationship with end customers is in fact, … Read More