e-learning Completion Rates: Why the drama?

Dave Henshalle-learningLeave a Comment

3D ChartDespite the evident advantages, one of the challenges that e-learning faces is that of low utilization and completion rates. Is this metric just a red herring, does it really tell us anything?

People like to quote this metric, but should we focus much more on participation and engagement? By segmenting learner behavior, we see four categories of learner behaviour:

  1. Those who are just browsing the content;
  2. Those who want to view the material but won’t do the work;
  3. Those who will do all of the work;
  4. Those who just want to use it to reinforce current knowledge and use the content as a performance support tool.

So focusing on a narrow completion statistic is not meaningful in terms of evaluating the success of elearning.

Completion rates is a performance metric designed to evaluate traditional classroom based programs — and many try to apply it to e-learning.

Clearly, there is a huge value to the knowledge that can be disseminated through online learning that makes training more productive by reaching more learners without increasing the training budget. 

Procurement and HR executives already have felt the cost pressures on their training budgets resulting in a reduction of training hours per employee.

In the face of new technologies leading to better and better e-learning, courses can now be developed that have the same learning effect as traditional classroom learning. Given the cost advantage, it’s very hard to ignore it. 

It should be noted however, that not all e-learning courses are created equally. Our experiential e-learning model represent state of the art in currently available e-learning for procurement. They are designed to make learning easy and make the courses engaging for the learner using learning scenarios buyers will recognize and translate learning into their own environment.

Nuff said …

If you would like to learn further about the benefits of experiential elearning in procurement email us academy@purchasingpractice.com