The three goals of strategic procurement – CPO’s must contribute to three strategic goals if they are to influence overall corporate strategy The three goals of strategic procurement Procurement’s Golden Triangle Leading companies are pursuing cost leadership and growth to dominate their industries, and in doing so they create an infrastructure to do it sustainably. Apple is the often cited … Read More
Procurement Brand Management: What's in a name?
Is our profession intent on contemplating its navel? It sometimes seems so from the number of times the procurement press raise the debate about what to call ourselves.
Procurement Brand Development
Procurement Brand Development “A brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.” Walter Landor. Why does Procurement need a Brand? Procurement’s brand is arguably the CPO’s most valuable asset. Procurement’s brand is the totality of how its stakeholders see’s, talks about, and experiences it. CPO’s must therefore have … Read More
What does procurement actually do?
In a previous posting on how to win executive support a reader comment highlighted the fact that many procurement professionals still struggle for support and greater recognition, which can – in his terms – damage your “procurement mojo”. So for those readers who still need to convince a sceptical organisation, here are some tips to help market procurement’s benefits to … Read More
Procurement Capabilities in CSR: Stakeholder based sustainability
Part 2 – Stakeholder based sustainability Procurement Capabilities in CSR: Stakeholder based sustainability Procurement Capabilities in CSR: Stakeholder based sustainability – A three part guide for CEO’s, CFO’s and CPO’s to assess how procurement can make CSR a competitive weapon in their organisations success In Part 1 we discussed protecting corporate reputation. Here in part 2 we discuss a … Read More
Procurement Capabilities in CSR: Reputation
Part 1 – Reputation Procurement Capabilities in CSR: Reputation Procurement Capabilities in CSR: Reputation – A three part guide for CEO’s, CFO’s and CPO’s to assess how procurement can make CSR a competitive weapon in their organisations success Here in Part 1 we discuss procurement’s role in CSR to protect the corporate brand and reputation. The events that … Read More
Marketing & Procurement – Natural Partners in Managing the Brand
Marketing & Procurement – Natural Partners in Managing the Brand Marketing & Procurement – Natural Partners in Managing the Brand – We argue that through their joint focus and contribution to the organisations brands and reputation, Marketing and Procurement should be natural allies. “Our Focus is on markets and brands, but without an effective supply chain, we cannot even begin … Read More
Tarnished Reputations – How Can Companies Win Back Trust?
The recession and financial crisis have shaken shareholders’ faith in corporate boards and management. How can confidence be restored? Read More